Blue Ocean Strategy

From the Blue Ocean Strategy by Harvard Business Review. Commentary by W. Chan Kim and Renée Mauborgne.

Summary

This book presents a new approach to creating uncontested market space and making the competition irrelevant.

The Claim

Mechanics

Creating Blue Oceans

Blue Ocean Strategy encourages businesses to innovate and create new demand in an uncontested market space, rather than competing in saturated markets.

Diagrams

Blue Ocean Strategy Framework

Value Innovation Model

Commentary

Implementing Blue Ocean Strategy

Identify areas where you can innovate and differentiate your offerings to create new value for customers.

Relation to Flag & Frontier's Methodology

Misunderstandings in Blue Ocean Strategy

Some companies misinterpret this strategy as merely avoiding competition, rather than creating new markets.

Citations

Key Citations

This strategy has been adopted by many successful companies seeking to innovate.