How much time will my team need to spend?

Working with me means your life becomes simpler. You should spend less time in meetings and have more time to get things done. During our initial strategic narrative engagement, I usually meet 1–2x/week with the CMO and CEO. I'll also meet for an hour or two with each person on your leadership team. For long-term partnerships, we'll meet as often or as little as needed.

Who on our team will work with you?

I always work with the CEO, the CMO (or equivalent role), plus a select group of team members who are involved in making strategic decisions for the company. This typically means the heads of marketing, product, sales, finance, and other key roles.

How long do your engagements last?

It typically takes 6–10 weeks to get your team aligned on your category strategy and strategic narrative. Long-term advisory partnerships are available in 12-month terms.

Why can't my marketing agency do this?

Marketing agencies are great for execution work. But they aren't wired for the candid conversations and executive-level thinking that next chapter strategy requires. They're worried about deliverables; I'm worried about surfacing the truth. I often advise my clients' agencies on how to translate our vision into action.

Why should I work with you?

Great bands don't go it alone. They bring in a record producer to bring objectivity, structure, and direction to their work. Business leaders do the same when they partner with me. I help them sound like themselves at their best. Clients partner with me to collaborate, challenge their thinking, and guide them through difficult decisions. And because I'm so specialised, I move fast. My partnerships are relationship based, the best way to tell we're a fit is for us to have a conversation.

How much does it cost to work with you?

Clients typically spend between $60,000–$100,000+ on an initial engagement. My long-term advisory partnerships typically range between $10,000–$25,000 per month.

How do I know if I need your help?

Three reasons to explore a partnership: Your competitive situation is shifting. Executives have conflicting views about the future. You know you have something special, but no one can see it. You might also need help if: you just raised a VC/PE round and need to chart the next phase; you're preparing for an IPO; you recently went through a leadership transition; a competitor just leapfrogged you; your mojo feels off but you can't put your finger on why; or your team can't agree on the product roadmap.

Frameworks, tools, and methodologies

Resource Library

We believe that every business benefits from having a team that believes in the same future. So we are publishing our library of frameworks, tools, and methodologies. It's compeltely free and accessible to the public. Just one request: if you choose to use our IP, whether in house or in your own consulting practice, please credit Flag & Frontier.

The Resource Libary was launched July 2026. Our IP was not originally intended for publication, so we are adding new resources here as we have time. To get notified when new resources are published, subscribe to our newsletter, Breaking Static.

Our Methodologies

Explore the same Flag & Frontier frameworks, diagnostics, and tools that we use with our consulting clients. Most entries have downloadable resources.

Brand Narrative Spine Worksheet

A worksheet for organizing and aligning a team on the core structure of a brand narrative before drafting it in full.

Last updated:

July 1, 2026

Expore methodology

Cross-Department Bearing Check

A quarterly, cross-department exercise for identifying and prioritizing the initiatives your team needs to pursue to support its category strategy.

Last updated:

This book explores how companies transition from being good to great and the factors that enable this transformation.

Last updated:

June 22, 2026

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