Let’s find out if this is the right moment to work together.

We choose to take on clients not because of their industry or the size of their business, but because they have an ambition to push their industry forward.

Our best fits are executive teams experiencing a strategic inflection point: when the story and strategy that guided the past are no longer relevant.

In practice, most clients have teams of at least 100 people (and some much larger). They have real organizational challenges and the budget to do this work properly. That said, we are open to partnering with earlier-stage companies on a case-by-case basis.

You’re not a good fit if you’re unwilling to take risks and make moves ahead of your peers.

We work with clients across the U.S., and occasionally beyond.

We could give you our own definition. Or just let one of our clients tell you:

"Before working with John, we were stalling on major decisions despite serious efforts to find our direction. John pushed back on our thinking and brought clarity, giving us the confidence we needed to finally move forward."

— Matt Kent, CEO, Q-PAC

I can’t build shared belief across your business if our work is constrained to a single department. To truly help you, I need access to your full executive team: the CEO, and the heads of marketing, product, sales, engineering, and anyone else who’s involved in making key decisions about the business.

All engagements begin with aligning your team on your category strategy and your strategic narrative. That typically takes 6-12 weeks, depending on the complexity of your situation. Our goal is to move fast, because at strategic inflection points, speed to belief matters.

After that, most clients continue with a long-term advisory partnership.

That’s where our work shifts from “new thinking” to “let’s make it real.” Having someone who understands your situation deeply, but can still see it objectively, is an advantage your competitors won’t have. These partnerships are available for 12-month terms.

We don’t replace your marketing or PR agency; in fact, we love it when our clients have strong agency partners. Our job is to make those agency relationships more valuable.

The strategic narrative and category strategy we develop together give your agencies the creative raw material they wish every client offered. And it sets them up to create the kind of campaigns that make audiences actually feel something (and competitors jealous).

In fact, we’ve been brought in by agencies as a collaborative partner, and we regularly work alongside them. By helping them stay on course with your narrative, it’s one less thing your CMO has to worry about.

When strategic work fails to land, it can happen for a few reasons.

The most common one we see is when someone internal attempts the work. When it gets derailed, it’s because building shared belief across an organization rarely succeeds when the work is owned by a single department.

But strategy work can fail from the wrong engagement model with an external partner, too. Usually, a thoughtful strategy deck gets created and shared with much fanfare. But no one has skin in the game to bring it life.

Flag & Frontier was built around outcomes, not deliverables. We build belief across your entire executive team, not just within the department that hired us. And we stay with you on the journey long after the initial work is complete.

Initial engagements typically run between $60,000–$125,000, depending on the scope of the problem we are solving and complexity of the work. Long-term advisory partnerships begin at $10,000/month.

If your mojo feels off, you’re looking in the right place. When something feels off, and no one can quite name it, it’s often a sign that:

• Your competitive situation is shifting (dramatically).

• Executives have conflicting views about the future.

• You know you have something special, but no one can see it.

It might also show up as: a VC/PE round is requiring your company to become a bigger, badder, bolder version of itself; there’s an IPO on the horizon but there’s no real point of view to bake into your S-1; a competitor just leapfrogged you and you’re not going to settle for second place.

If your spider sense says something may be off, The Bearing Diagnostic is a good place to start. It’s a free assessment that will show where belief is aligned, where it's fractured, and what to do next. Take The Bearing Diagnostic here.